Find the imprint
See the beliefs and behaviors that make this company distinct.
What makes your company yours?COMING SOON · DECEMBER 2026
Your company carries your imprint.
What will you leave behind?
A book by Darren Gardner about the beliefs, decisions, and behaviors that give a business its identity—and how to make them last.
For the founders building something worth carrying forward.

01 / THE BOOK
You built more than a business.
You shaped a way of doing things.
Founders shape a business through thousands of choices: what deserves attention, how people are treated, and what a promise to a customer means in practice.
The Founder’s DNA asks how to recognize that imprint and turn it into something leaders and teams can carry forward through growth, delegation, and change.
Explore the ideasFROM IMPRINT TO WHAT COMES NEXT
See the beliefs and behaviors that make this company distinct.
What makes your company yours?Make expectations clear enough for others to act on them.
Where does your team need clarity?Help those standards endure as leadership and ownership change.
What should last beyond you?A QUICK FOUNDER’S DNA REFLECTION
Six questions to start a conversation about the imprint you want your company to carry forward. Your answers are not sent to us. You can download a copy of your result.
0 of 6 answered
Question 1 of 6
Choose an answer to continue.
COMING DECEMBER 2026
Thinking of someone for Christmas? Join the list for The Founder’s DNA release news and the first details on how to order.
Release is planned for December 2026. Final cover, ordering details, and Christmas delivery have not been confirmed.
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SPEAKING & CONVERSATIONS
Darren speaks with founders and leadership teams about the decisions that shape a company and the work of carrying its identity forward.
Ask Darren about speakingLET’S TALK
Start a conversation with Darren about coaching, speaking, or the developing book.